Gap Analysis: Riordan Manufacturing
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Title: Gap Analysis: Riordan Manufacturing

Essay Details:

Subject: Business
Author: Tia P
Date: August 27, 2016
Level: University
Grade: A
Length: 7 / 1984

Essay text:

This paper will also cover Riordans' desired end-state goals as a result from implementing new strategies. Situation Analysis In response to declining sales and uneven profits, Riordan has been forced to change its sales process and has adopted a customer-relationship management (CRM) system. Customers are now served by sales teams rather than a single sales person. In addition to the sales person, the team typically includes a product engineering specialist and customer service rep. Riordan has also implemented a Six Sigma quality approach and is ISO9000 certified. These measures were adopted with the hope that sales would improve...

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