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Essay text:
Sales dropped sharply in 2001, but sales have rebounded since then, though not as strong as the late 1990s.
While basic furniture is a necessity, furniture can also be a discretionary purchase. In addition to having a functional purpose, it is also is a reflection on consumers' style, taste and status. This opens an arena of different marketing opportunities. With thorough research on a multitude of furniture market variables and target audiences, our research report will help craft a comprehensive marketing model for your company.
Intriguing findings include:
- 89% of respondents said they buy furniture to improve their quality of life
- 44% of consumers watched some type of home improvement show, up 6% from 2002
In-store marketing is also a crucial aspect of appealing to young customers...
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Common topics in this essay:
- Jordan's Furniture
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