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Title: Fundamental of Marketing

Essay Details

Subject: Business
Author: Eva W
Date: June 12, 2013
Level: University
Grade: B
Length: 4 / 1005
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Marketing, in addition, is also about wants and demands. Wants are shaped by culture and personality. Demands are wants that are backed by purchasing power. As a marketer responsibility is formed to provide a combination of products, services, information, or experience to satisfy these needs, wants, and demands...

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Customers form expectations about the value of products and services that are offered. (Armstrong, Kottler, 2005. Page 6-9) Customer relationship management is important to build and maintain profitable customer relationships and deliver superior customer value and satisfaction. Building a proper relationship requires acquiring, maintaining, and increasing customers...

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