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More innovation took place in 1981 with a change to more casual attire in 1981 but they introduced giving lollipops to travelers when cigarettes were banned as a way of maintaining the idea of fun while travelling and singing carols at Christmas (Encyclopaedia Britannica online, 2008).
Southwest Airlines has an outstanding track record for innovativeness which has secured it position as a leader in the industry. It only used the less spacious Boeing aircraft and was the launch airline for these aircraft on two occasions. It has consistently distinguished itself from other airlines and maintained profitability even after 911 and during the oil crisis as it had always embraced a philosophy of being a no frills airline as it provided only a coach service – no first class – and a simple snack of a drink and peanuts to keep costs low
The Ding was created in 2005 as a downloadable software application which provided live information on flight deals and online booking...
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