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Title: Frontier Airlines Rebranding Campaign

Essay Details

Subject: Business
Author: Clifton S
Date: April 26, 2015
Level: University
Grade: A
Length: 5 / 1267
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses the animals that are featured on the tails of the airline's airplanes, such as rabbits and foxes. By catching customer's attention with talking animals and their tag line, Frontier Airlines is now a very recognizable airline...

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Baseline studies indicated that the people in Denver, the airlines home base was not aware of the airlines. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal" in television, print and radio advertising. The campaign uses the animals that are featured on the tails of the airline's airplanes, such as rabbits and foxes...

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