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Title: Frito Lays Dips Strategic Marketing

Essay Details

Subject: Business
Author: Curtis H
Date: October 26, 2012
Level: University
Grade: A
Length: 2 / 520
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Industry estimates state that total dip retail dollar sales volume through supermarkets was $620 million in 1985. Two-thirds of this dollar volume was captured by prepared dips; the other one third was accounted for by dip mixes for at home preparation. The major competitors in this segment were Kraft, Borden, a large number of regional dairies, and numerous store brands...

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The major competitors in this segment were Kraft, Borden, a large number of regional dairies, and numerous store brands. Exhibit 1 on page 119 shows a breakdown of the $620 million sales of dips in supermarkets by product type. Prepared Dips accounts for $420 million of supermarket dip sales while Dip Bases only account for $2oo million of the market...

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