Frito lays Dips
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Title: Frito lays Dips

Essay Details:

Subject: Business
Author: Victoria H
Date: February 25, 2014
Level: University
Grade: A
Length: 6 / 1740

Essay text:

The association between chips and dips was conveyed in promotions and in shelf placement. Weaknesses: § Frito-Lay's enchilada bean dip was dropped from the Mexican dip line in mid-1985 as a result of falling sales. § The discontinuance of the enchilada bean dip had had an unexpected effect. It had been expected that consumers would switch to Frito-Lay's other Mexican dips; but they didn't and went to competitors. § Total dollar sales of dips for Frito-Lays declined in 1985 and the forecasted sales of cheese dips would be unchanged from the previous year. § In 1985, consumer household penetration flattened, indicating a need for consumer-pull marketing...

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