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This success leads the company to a major issue of how the company can be further developed. The company's options lead to two different viewpoints. The first is the chip dip category or secondly, the newer vegetable dip category.
Analysis of Our Past and Current Situations
Frito-Lay is a nationally recognized leader in the marketing and manufacturing of salty snack foods. The company began introducing dips in the 1950's as a complement to the chip market. Frito-Lay has introduced many other cheese type dips to add to their product line due to the increase popularity of Mexican food. In 1986, its first sour cream-based, shelf-stable dip was introduced as an accent to the company's potato chips (Kerin, Peterson, pg...
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