Frictionless E commerce is myth
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Title: Frictionless E commerce is myth

Essay Details:

Subject: Business
Author: Kimberly C
Date: August 10, 2015
Level: University
Grade: A
Length: 9 / 2587

Essay text:

E-commerce can be technically defined as a purchase for which the ‘order was placed online, not the payment itself or the delivery channel employed’ (Reynolds 2002). Its growth has been largely fuelled by the rapid growth in the internet population, ‘in 1995, only about 7 percent of the adult American population had Internet access, by 2005 that number had increased to 67%’ (Scott-Morton 2006). This familiarity with internet usage, coupled with a movement away from the relatively slow dial up connections to the far faster broad band which grew at an astonishing 34% in 2004 led to e-commerce becoming a viable and popular option for consumers to do their shopping...

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