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Title: Franchising vs Licensing

Essay Details

Subject: Business
Author: Lillian A
Date: October 14, 2015
Level: University
Grade: A
Length: 4 / 1005
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Franchising encompasses products and services from the manufacture, supply for manufacture, processing, distribution and sale of goods, to the rendering of services, the marketing of those services, their distribution and sale. Licensing is granting of permission to use intellectual property rights, such as trademarks, patents, or technology, under defined conditions...

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Franchising encompasses products and services from the manufacture, supply for manufacture, processing, distribution and sale of goods, to the rendering of services, the marketing of those services, their distribution and sale. Licensing is granting of permission to use intellectual property rights, such as trademarks, patents, or technology, under defined conditions...

Showed next 250 characters

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