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Franchise Vs Business Opportunity

Franchise vs. Business Opportunity

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Title: Franchise vs. Business Opportunity

Essay Details:

Subject: Business

Author: William H

Date: January 11, 2016

Level:

Grade: A

Length: 7 / 1837

Essay text:

The licensing of trademark rights is a hallmark of franchising: Every franchisee of a McDonald's, Subway or Holiday Inn is operating under a trademark license. The consistent image portrayed by these and other franchise systems symbolizes their strength in the marketplace, and is the direct result of a trademark license. If a program grants you the right to operate under a trademark owned by the seller, you're most likely looking at a franchise rather than a business opportunity. Never underestimate the value of that trademark. The well-known marks of franchises like Burger King or Pizza Hut are powerful consumer magnets...

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