Ford Hybrid Marketing Plan
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Title: Ford Hybrid Marketing Plan

Essay Details:

Subject: Business
Author: Ruth B
Date: March 7, 2013
Level: University
Grade: A
Length: 28 / 8116

Essay text:

As more people are becoming informed and taking action, companies are feeling pressure from the government and customers to make changes. The change process has been relatively slow and not all countries feel passionate about making changes. In Greece, the change has been slow to sell more green cars. Our consulting group has been assigned the task of helping the Vrohidis-Hatzis Ford dealership find ways to sell green cars in Greece to gain a competitive advantage in the automobile market. Background Our client, The Vrohidis-Hatzis Ford dealership opened its doors in 1996. Tasos Hatzis is the current owner of the company located on ???????? ????? in Thessaloniki...

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