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They conducted surveys, reviewed transaction histories and conducted focus group interviews4. From the results of these three years of analysis Food Lion has developed three different store models. The traditional Food Lion store is still the same with minor remodeling changes; this is their middle of the road store design. Their high-end store design is Bloom. The Bloom stores are in what the company calls Bloomburbs, populated by wealthy dual-income young families with busy, prosperous lifestyles5. The price and place that these Bloom stores occupy is consistent with that demographic. The stores design and product offerings are targeted at this more affluent shopper that still desires value, but is willing to spend a little more to access higher quality products...
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Common topics in this essay:
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