Title: Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles

Essay Details

Subject: Technology
Author: Linda S
Date: June 8, 2016
Level: University
Grade: B
Length: 4 / 1127
No of views: 0
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Essay text:

Rather, its test-marketing the aluminum containers as a new packaging option. The beverage marketer also hopes the new, sleek look will attract more younger consumers who are always looking for the next new thing, along with more higher-income, upscale consumers who are into style. Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores...

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Rather, its test-marketing the aluminum containers as a new packaging option. The beverage marketer also hopes the new, sleek look will attract more younger consumers who are always looking for the next new thing, along with more higher-income, upscale consumers who are into style. Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores...

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