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Title: Five Forces (Coke Wars)

Essay Details

Subject: Business
Author: Susan B
Date: October 28, 2014
Level: University
Grade: A
Length: 2 / 343
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

These include beer, water, coffee, and juices. Coca-Cola and Pepsi were able to counter these substitutes through brand equity, advertising, and by making their products easily available to the consumer. They also began to produce these substitutes on their own in order to tap into that segment of the market...

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These include beer, water, coffee, and juices. Coca-Cola and Pepsi were able to counter these substitutes through brand equity, advertising, and by making their products easily available to the consumer. They also began to produce these substitutes on their own in order to tap into that segment of the market...

Showed next 250 characters

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