Title: Firestone Case Danger on the Highway: Bridgeston/Fireston's Tire Recall

Essay Details

Subject: Business
Author: Margo G
Date: April 24, 2016
Level: University
Grade: A
Length: 9 / 2676
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Today, the company markets 8,000 different types and sizes of tires, and a host of other products. The company has also enjoyed a long and prosperous relationship with Ford Motor Company which began in 1906 when Henry Ford purchased 2,000 sets of tires from Harvey Firestone. Despite emerging as a leader in the tire industry, Bridgestone/Firestone has faced several crises related to its tire?¦s safety...

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Despite emerging as a leader in the tire industry, Bridgestone/Firestone has faced several crises related to its tire?¦s safety. In 1978, Firestone recalled 14.5 million tires?Xthe largest tire recall at the time?Xafter excess application of the adhesives binding the rubber and steel resulted in 500 tread separations and blowouts...

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