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We foresee this posing a huge financial threat to our business. Being a small locally owned hardware store, we are not able to obtain huge volume discounts like the big box stores. Currently our hours of operation are significantly shorter than Home Depot. Home Depot is a nationally renowned name brand store, which in itself will be a significant hurdle to overcome. Home Depot has a huge advertising budget, which includes NASCAR sponsorships and national television advertisements. The paramount concern for us is the competition they will impose relative to our customer base.
Current Situation
Seymour currently has one other hardware store located in the heart of the city in addition to ours...
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