Ferrari: Marketing
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Title: Ferrari: Marketing

Essay Details:

Subject: Business
Author: Suzanna S
Date: November 2, 2014
Level: University
Grade: A
Length: 19 / 5595

Essay text:

Ferrari has become the leader of Italian auto manufacturers industry, and till today represents the finest of Italian craft in the mechanics of auto propulsion. 1929-1946 Enzo Ferrari, founder of Ferrari, never intended to produce road cars when he formed Scuderia Ferrari in 1929 as a sponsor for amateur drivers headquartered in Modena. Ferrari prepared and successfully raced various drivers in Alfa Romeo cars until 1938, when he was officially hired by Alfa as head of their racing department. In 1940, upon learning of the company's plan to absorb his beloved Scuderia and take control of his racing efforts, he quit Alfa...

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