Federated Department Stores
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Title: Federated Department Stores

Essay Details:

Subject: Business
Author: Nathan E
Date: April 3, 2015
Level: University
Grade: A
Length: 8 / 2135

Essay text:

Bloomingdale's, being more upscale, targets consumers that are more concerned with trend and quality than they are price. Macy's targets the more value oriented consumer and represents a broader Federated clientele. Macy's represents 423 of the 459 Federated locations while Bloomingdale's represents only 36 locations. Because I can better relate to the value conscious consumer of the Macy's division and because they represent such a large portion of Federated, I will further explore their current characteristics and behaviors that suggest that they possess qualities of both monopolistic competition and oligopolies...

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