Feasibility Of Student Theme Banking At Rbc
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Title: Feasibility Of Student Theme Banking At Rbc

Essay Details:

Subject: Business
Author: Carmella C
Date: November 17, 2016
Level:
Grade: A
Length: 3 / 613

Essay text:

at the discounted rates. ? Socialising & Networking Opportunities: Since the themes are based on a common interest, theme banking would provide a platform for networking within similar interest groups. The interactive website will also be used for the same. For RBC: ? Encirclement Strategy: Involves targeting several smaller untapped or underdeveloped segments in the market simultaneously. Surprise and delight the customer through product innovation. ? Cult following: Establishing long-term relationships by inculcating strong sense of belongingness within the customers. (This ensures their continuity with us after their student years) ? First Mover Advantage: With ‘Theme Banking’ markets would be fragmented based on interests and the Bank would have the advantage for first entering into the most popular themes...

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