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So the certification is a guarantee that the purchase of a labelized product contributes to the social-economic development of people.
In the first place, motivations of people who buy fair trade products. These are several: good behavior and selfishness behind, quality and influence on firms' ethics.
The reason which firstly comes in mind is the good behavior. When you know the difference between North's and South's people, you are happy to be born in the right hemisphere. Chance is the only responsible and you should be grateful for that. Thus the minimum to do is acting toward to balance situations by purchasing their products and not those which directly come from big multinationals...
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