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Therefore, it is forseeable that while Google has some of the means, the company may not necessarily have the incentive to completely stop click fraud, considering a very high proportion of its revenue originates from advertising revenue. As a leader of this industry, Google's standards are significant and will influence the emergence of standards in this industry. From its beginnings in 2002, the affiliated internet ad company of Google, AdWords, has began to evolve from a stance of protecting its click fraud response methods to sharing with its advertisers and developing some standards for managing these problems...
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Common topics in this essay:
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