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Essay Details:
Essay text:
Problems
A. Macro
? Lack of coordination within the companies operations
? Decrease in sales and profits.
? Operational conflicts within the major departments
? This type of structure is inappropriate for this company
? There is no uniformity of command
B. Micro
? The coordination between marketing and the new product development department was insufficient.
? The Product development had problems with marketing.
? The Product manager quarrels with the marketing department
? Product manager was unsuccessful in coordinating the activities.
? The company was having difficulties in producing a team concept within the departments...
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