Exley Chemical Case Analysis
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Title: Exley Chemical Case Analysis

Essay Details:

Subject: Business
Author: Kristina L
Date: June 1, 2014
Level: University
Grade: B
Length: 6 / 1673

Essay text:

Problems A. Macro ? Lack of coordination within the companies operations ? Decrease in sales and profits. ? Operational conflicts within the major departments ? This type of structure is inappropriate for this company ? There is no uniformity of command B. Micro ? The coordination between marketing and the new product development department was insufficient. ? The Product development had problems with marketing. ? The Product manager quarrels with the marketing department ? Product manager was unsuccessful in coordinating the activities. ? The company was having difficulties in producing a team concept within the departments...

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