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The CRM implementation described in the case study took place in the years prior to Indigo’s acquisition by HP, and the overview reflects this. Indigo is a global company and employs 150 sales representatives in charge of direct sales, and it has a network of distributors. Indigo designs and produces high quality digital printing presses and distributes them throughout Europe and America. In addition to these products, indigo markets proprietary ink, thus providing solutions for commercial print shops. Indigo also sells industrial applications like packaging, plastic cards and labels. Indigo sells to customers in over forty countries, including commercial printers, quick – printers, in – plants, packaging plants and labels printers...
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