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Title: Evaluate the claim that social surveys contribute more to understanding than qualitative methods.

Essay Details

Subject: Psychology
Author: Jane M
Date: October 19, 2013
Level: University
Grade: A
Length: 9 / 2451
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The results of Social surveys which are properly constructed, distributed and analyzed can be generalized to entire populations whilst they can essentially miss important insightful information, and qualitative analysis is less able to be generalized however the aim of qualitative analysis is a complete, detailed description, which tends to capture information which a narrow focused questionnaire would not...

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Qualitative research is meant to be used in the earlier stages of research and a tool by which to guide the research and indeed determine the choice or construction of a social survey. The nature of qualitative and quantitative data is also very different, qualitative data is in the form of words, pictures or objects whist quantitative data is in the form of numbers and statistics...

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