Euro Disney - Case Study
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Title: Euro Disney - Case Study

Essay Details:

Subject: Business
Author: Sparkle P
Date: November 20, 2013
Level: University
Grade: A
Length: 8 / 2117

Essay text:

For the following years the development should be even more impressive. At that time the plans were seen as a consequent application of the concepts of the existing Disney-designed theme parks.[1] Just a short time after Euro Disney was opened in time on April 1992 it was obvious that reality would not meet the plans. In November 1992 the financial reports for the year ended 30 September 1992 were published which included the first 172 opening days of Disneyland Paris. There the management had to announce a loss of FF 188 million. The second year was even worse. Although Euro Disney nearly met plans for guest attendance, they faced a loss of FF 5,337 million whereas total turnover was FF 5,725 million...

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