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The positive definition defines ethnocentrism as "the point of view that one's own way of life is to be preferred to all others" (Herskovits 1973: 21). There is nothing wrong with such feelings, because "it characterizes the way most individuals feel about their own cultures, whether or not they verbalize their feelings" (Herskovits 1973:21). It is this point of view that gives people their sense of people-hood, group identity, and place in history. Ethnocentrism becomes negative when " one's own group becomes the center of everything, and all other are scaled and rated with reference to it"(Herskovits 1973:21)...
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