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Second, if another company used these same tactics on the Nestle Company itself or its employees, it's very doubtful they wouldn't walk away feeling anything less than deceived and/or insulted. No rational human being has a desire to be deceived or taken advantage of, so it is logical and rational to assume that no one who practiced these marketing tactics would have wanted them used upon themselves. The last condition to be met to achieve Kant's categorical imperative is that the act itself can never treat people as a mere means to an end. This means that you can not use or disrespect people in any way for the purpose self-interest or obtaining any other specific goal...
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