Ethical Business View of New Belgium Brewing
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Title: Ethical Business View of New Belgium Brewing

Essay Details:

Subject: Business
Author: Derek W
Date: February 29, 2016
Level: University
Grade: A
Length: 3 / 834

Essay text:

The idea started from a trip to Belgium, a country that is known for its remarkable beer and its centuries old traditions of making it as well. The trip culminated by the making of the first batch of Fat Tire beer in the couple's basement. The name was chosen in honor of the bicycle trip Jeff had made to Belgium. Within years the homebrew was gaining a devoted customer base and enabled them to move out of the basement into a facility that promotes production on a larger scale. The couple outlined their idea for the new company on a hiking trip to the Rockies. These core values that were penned on that trip are still the core values that the multi-million dollar brewery sticks to this day...

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