Estee Lauder Teams With Tom Ford On Signature Product Line
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Title: Estee Lauder Teams With Tom Ford On Signature Product Line

Essay Details:

Subject: Business
Author: Lynn R
Date: July 18, 2016
Level: University
Grade: A
Length: 2 / 408

Essay text:

Ford is a former designer for Gucci Group. Critics notice that Tom Ford is a fashion industry icon in the same way that Estee Lauder is a beauty industry icon. It's a perfect match of luxury, style and beauty. It is also a bold move by The Estee Lauder Companies to bolster its flagship brand, which has suffered from sluggish sales in recent years. New lines marketed by makeup artists have hurt the brand's cosmetic sales. And the brand's skincare business has been hit hard by high-profile dermatologist brands. In the first phase, Ford will create a Tom Ford for Estee Lauder line. A limited collection will be available for the 2005 holiday season, with a more extensive one due to debut in spring 2006...

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