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Environmental Forces For Cathay Pacific

Environmental Forces for Cathay Pacific

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Title: Environmental Forces for Cathay Pacific

Essay Details:

Subject: Business

Author: Brian B

Date: July 15, 2012

Level: University

Grade: A

Length: 4 / 1176

Essay text:

In addition, government policies, competitors and customer satisfaction will be considered as its external forces. Internal forces: Cathay Pacific is currently paying extremely high salaries to its employees. This situation not only causing Cathay Pacific to lose profits but also become one of their disadvantage. According to the research, Cathay Pacific has been known as the highest salary paid Airline Company. In other words, there is no doubt why Cathay Pacific cannot raise their profit margin. Cathay Pacific really has to work on their human resource management in order to cut down their labor expenses to increase the profit...

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