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(see Appendix 1) In the previous part of this report, we have done the research and an analysis on the Chinese environment, and company international strategy. These will help to conclude an entry mode for Icebreaker entering China.
Generally, there are server ways to enter a foreign market, exporting, International Licensing, International Franchising, Foreign Direct Investment as well as other special modes. The Dunning’s eclectic theory provides a useful insight into the factors that will influence on choosing the entry mode. According to John Dunning, there are three factors affecting company’s foreign investment, the ownership advantage, location and Internalization advantage...
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