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But this is not an easy task as a few years before, the gaming industry had suffered a declining profit due to slower-than-expected transition to next-generation video game platforms and partly because of significantly higher costs to develop new games.
On the other hand the video game industry is expected to increase significantly. This is mostly due to the enthusiasm shown by game users to purchase Sony Playstation 3 (PS3), Microsoft’s Xbox 360, Nintendo’s Wii and also other new game consoles.
In order to recommend a strategy which will increase EA’s profitability, shown below is the SWOT analysis and Macroenvironment Analysis:
Strength Opportunity
- Leading independent developer, publisher and marketer of video games with the biggest market share...
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