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Title: eCommerceandCulture

Essay Details

Subject: Technology
Author: James B
Date: May 28, 2015
Level:
Grade: A
Length: 28 / 8250
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The relationship between trust and perceived familiarity and reputation are found to be culturally high for high uncertainty avoidance of the consumer. Also the study highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. Furthermore, it provides an understanding of the cultural drivers of e-commerce...

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The relationship between trust and perceived familiarity and reputation are found to be culturally high for high uncertainty avoidance of the consumer. Also the study highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. Furthermore, it provides an understanding of the cultural drivers of e-commerce...

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