|Date:||April 1, 2015|
|Length:||4 / 1038|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
We must therefore depend on elements of the customer-to-website interaction to deliver a satisfying relationship. “CRM allows a business to identify and target their best customers…so they can be retained as lifelong customers for greater and more profitable services” (O’Brien & Marakas, 2007, p...
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The question is how do we get customers to visit our website? We would have to take the perspective of our website being the face of our e-Commerce business. Looking at what we offer, purchasing a cellular phone on-demand to customers’ specification require our site to be informative. Our site must meet the needs and wants of the customer...
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