Drypers Corporation
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Title: Drypers Corporation

Essay Details:

Subject: Business
Author: Barbara S
Date: March 16, 2012
Level: University
Grade: A
Length: 3 / 862

Essay text:

Advertising directly to the purchasers and decision makers is the most effective way to administer the advertising message. In this industry there are many competitors and frequent places to purchase disposable diapers and training pants. These types of companies must implement an advertising approach in order to sell their products rather than a personal selling strategy. Manufacturers advertising approaches can consist of several types of messages to the consumer that are typically combined to create their selling strategy. Quality, price, features and benefits are the most common attributes assigned to advertising strategies...

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