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But in the first half of 2008, ready to drink tea market grew 16% in market value and 13% in quantity while the entire beverage market grew 5% only. This is the result of intensive marketing activities in the market.
? Consumers perceive that green tea is for health and wellness whereas black tea is for refreshment
Source: Pepsi Co Trading Co., Ltd
Source: Oishi
Source: T.C. Pharmaceutical. Total market value: Bt. 3,600 million
Lipton
? Lipton is the market leader of black tea segment (with 80% market share0
? In the first half of 2008, Lipton ready to drink tea grew 30%.
? Lipton launched Lipton 9 to create an image of Lipton as the expert in tea products...
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