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According to the article Managing cultural diversity in a global world, the development of transnational business organizations requires managerial approaches that allow for variations of this diversity factor. Therefore, the management of these organizations must employ vast amount of resources studying the culture it intends to target.
Another cultural factor affecting the management of a global organization is the specific customs employed in the country the organization pursues doing business with. The awareness of the fact that South Africans consider a form of disrespect to look in the eyes of their elders when addressing them can help a manager avoid misunderstandings and confrontation when put in a position where addressing members of this social group is necessary (The intrigue of international assignments)...
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