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This included jars with a picture of a beautiful baby on the label. Later, they realized that in Africa, companies routinely put pictures on the label to show what is inside the jar, since most people can't read.1 Imagine what the consumer thought was in the jar. Gerber was not the only company to have made a blunder. Kentucky Fried Chicken had decided to enter into the Asian market. “However, KFC’s well known tag line “finger lick’n good” when translated meant “eat your fingers off”, not very appetizing. Another company, Clairol introduced the "Mist Stick", a curling iron, into Germany, only to find out that "mist" is slang for manure...
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Common topics in this essay:
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