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Essay text:
But they have a strategy that put forward another side for the future park: Barcelona. Disney was more attracted by the French proposal but put the two in competition. Then they hope that the French government will make some concessions. For that they make Barcelona more attractive than it really was.
They wanted:
? favourable land purchase terms : a direct investment basis (no licensing)
? a financial scheme that will reduce their initial capital investment
? to increase as much as possible the Disney's share of upside potential
? the French government to make concessions on tax
? the government to finance the improvement of the transportation infrastructures in the area
Their interests were well underlined...
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