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This organization begins with their belief, desires and aspirations to reveals the company image, reflects the firm self-concept and indicates the principal product or service to suite customer need. Every organization in this world have their organization life cycle; intro, mature and decline, as the business growth the need may arise to redefine the company concern for survival through sustained growth and profitability. According to Chopra (2005), business survival can be categorized to 3 types;
i. economic survival theory,
ii. organizational survival ecology
iii. organizational survival theory
All this three theory of survival are related to change of something in business to make sure the organizational survive from their dreadful situation...
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