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And indeed, casinos have dramatically enlarged their scope of operations to include a variety of non-gaming activities. The current nomenclature, however, belies the fact that the house still always wins. In this respect, nothing has really changed. What has changed, however, is the way people talk about the industry. Changes in discourse, then, have influenced the way society views gambling.
In attempting an explanation for the popular shift in attitudinal beliefs towards gambling in general and casinos in particular, discourse analysis provides a number of powerful explanatory tools. More specifically, we draw upon Philips et al’s (2004) work on discourse and institutions in order to analyze the shift of the gambling industry from periphery to center...
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