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Essay text:
Dippin' Dots must solidify its position in the ice cream business by developing and promoting its niche market status in order to maintain market share and ensure profitability.
1) Personnel Issues
Though the Dippin' Dots brand has been recognized as one of the nation's top growing entrepreneurial enterprises, the personnel in place at the ice cream maker lacks the business acumen and the future vision to take the company to the next level. Poor franchising policies have restricted the growth of the Dippin' Dots brand, and with the increased frequency of mergers in the business, Dippin' Dots may find that the managers that took a good idea and made it into a good company may not have the skill set required to compete in a much tougher environment...
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