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Today, we are part of a digital society, where digital data is created every day by people, sometimes without even realizing it. Now, our digital profile is not only a bunch of numbers in our credit report, it is a more logistical report, that contains personal information, professional history, previous events in our live, financial situation, etc. And like everything else, it can be used for legal purposes as well as some illegal ones.
Marketing companies are one example of a proper use of it. They acquire and utilize digital data to target specific markets. If for example they need a list of names and addresses of people between 23 and 36 years old, with a large amount of credit; they can obtain it from companies like ChoicePoint, firms dedicated specifically to identify, retrieve, storage, analyze, and deliver the data...
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