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Business-to-consumer (B2C) marketing also requires knowing the wants and needs of the intended audience but it also requires an in-depth understanding of the company's internal dynamics, including: competitors, costs, supply chains, distribution, technology and trends. Therefore, it is reasonable to conclude that there are differences in marketing between B2B and B2C business enterprises. This paper will outline and provide examples of the differences between these two e-commerce business transactions.
B2B Marketing
B2B businesses sell products and services to other businesses for use in their daily operations or for making other products and services (Wikipedia, 2006)...
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- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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