“Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry
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Title: “Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry

Essay Details:

Subject: Business
Author: James A
Date: July 2, 2017
Level: University
Grade: A
Length: 13 / 3637

Essay text:

There are no standard fashion companies. The industry has a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets. As well as being made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and others who outsource production but retain control over parts of the production process. The nature of fashion is constant evolution each year or season as new labels are presented at every turn of the season to keep up with the change of market trend in the industry. That’s why firms in the fashion industry must constantly reinvent themselves and maintain its cutting edge while remaining firmly positioned as a strong brand with staying power...

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