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Title: Delta'S Song Airline

Essay Details

Subject: Business
Date: February 10, 2003
Length: 3 / 799
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Song did research and found 75 percent of women make the leisure travel decisions, this was then their target market. Song began offering amenities such as healthy, gourmet food, vibrant colors, leather seats, person entertainment units, and even clothed their flight attendants in fashionable outfits by designers women were familiar with...

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To Song, amenities were important because they now only satisfied the customer, but they also proved to make profits for the company. Examples are selling their gourmet food during flights, providing pay-per-view movies at an additional cost, and accommodating leather seats for guest comfort but also for a faster turnover (leather seats are easy to clean, you just need to wipe them down)...

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