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Title: Dell: SWOT Analysis

Essay Details

Subject: Business
Date: June 4, 2009
Length: 2 / 510
No of views: 0
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Re-branding for retailers, although a departure for Dell, gives the company new market segments to attack with the associated marketing costs. ? Market potential in Europe, India, China. ? Growth in business, education and government markets ? Product diversification...

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Dell is pursuing a diversification strategy by introducing many new products to its range. This initially has meant good such as peripherals including printers and toners, but now also included LCD televisions and other non-computing goods. So Dell competes against iPod and other consumer electronics brands...

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