Dell's Marketing Strategy
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Title: Dell's Marketing Strategy

Essay Details:

Subject: Business
Author: Alice H
Date: August 1, 2016
Level: University
Grade: A
Length: 6 / 1753

Essay text:

Apart from these core products, the company also offer products and services range including printers, projectors, Axim handhelds, and other accessories. More recently, the company has announced intentions to explore LCD television/computer monitors as well as digital music players (Annual Report 2004). Spanning over 20 years, the company has always been associated with designing, manufacturing and customizing products and services to satisfy a diversified range of customers including individual customers to corporate and retailing businesses. The company's philosophy to deal with customers one-on-one has become a management model for other companies...

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