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The orders were directed to the nearest factory. At all locations, the company had the capability to assemble PCs, workstations, and servers; typical orders were built and delivered in three to five days.
Its in-house manufacturing delivered about 6% cost advantage versus outsourcing.
1.2 Direct sales strategy
It can be illustrated in the following pictures.
Figure 1. Indirect PC value chain (traditional value chain)
Figure 2. Direct PC value chain: Dell's hardware delivery system
Dell offered competitive prices, high levels of support, and a focus on selling and supporting PCs without the distraction of offering a full line of hardware and services...
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Common topics in this essay:
- Dell's Direct Business Model
- Dell Computer Company?¦s direct business model
- Case Analysis of Dell: Selling directly, globally
- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
- Dell Business Strategy Change
- Direct from Dell
- Dell Direct Innovation Model
- Pricing Strategies - Dell
- Dell Marketing Strategies
- Dell Mission and Strategies
- Dell's new Strategies and Techniques
- Dell'S New Strategies And Techniques
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- Dell's Strategy
- Michael Dell-Dell Computer Corperaion
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